I had to sit at a table today while incoming freshmen & freshwomen were accompanied by their always-embarrassing parents during - I guess it's orientation? - & student groups were showing off what they were & what they do. I was of course at the WRFL table. We had very little swag - unlike the Student Government table next to us which was giving away UK sunglasses, lip balm, & even hand sanitizer. That was popular with the always-embarrassing parents. They scorned us for not even having a pen to snag!
Really, there were horrible-looking women from some holler in Kentucky with bags just throwing things in them as if it were some kind of Halloween buffet.
The thing is, incoming students at this or any other university are not very likely to even know what radio is. When my co-tabler, the station's Program Manager, told a parent we played "alternative music," the parent turned to his couldn't-have-cared-less kid & said, "You like alternative music, right? You listen to that channel on Sirius!"
I'm not really in any position to advise the station on how to do outreach but it was a big waste of time. It's best to either have a station-centric event - which could have food or music or some other kind of incentive or enticement - or to let people find the station on their own. Radio is not something kids really think about.
This made me think of a friend I have recently reconnected with. When he knew me, I wanted to be a writer. If you've read any part of this blog, you have had the same realization that I did many years ago: I'm not very good at it. He seemed to think that me saying, "I'm not a very good writer," was some manifestation of low self-esteem, & tried to tell me that, no, I was a good writer, & I inspired him as well!
(This conversation was all texted, by the way. What a shitty way to communicate.)
I shut him up by saying, "I never loved writing like I love radio. Radio is my art form."
If radio is an art form - it may not be, but it can be a means of expressing oneself - it's certainly becoming something as rare as the fine arts of sculpture & painting & etc. Which is why the WRFL table at the college orientation wasn't very successful - it was as successful as someone in a beret wearing a smock asking people to join a sculptor's club would be.
I think you can teach people to be tolerably good deejays, but you can't teach them to love & appreciate good music. I know that fully 99.9% of the people in that building at any given time had terrible taste in music. & that's because 99.9% of everyone has terrible taste in music. Have you heard what people like recently?
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