Check this shiz out: "The cinnamon challenge is a viral internet food challenge. The premise of the challenge is that one films themself eating a spoonful of ground cinnamon in under 60 seconds without drinking anything, with the video being uploaded to the internet as evidence."
Cool, thanks Wikipedia! Oh no, you're going to be a downer aren't you: "The challenge is difficult & carries substantial health risks because the cinnamon coats & dries the mouth & throat, resulting in coughing, gagging, vomiting, & inhalation of cinnamon, which can in turn lead to throat irritation, breathing difficulties, & risk of pneumonia or a collapsed lung."
Collapsed lung?!? You can read more at the Wikipedia. I paid almost no attention to this & very little even now as I'm about to do a show about cinnamon. Like that ice bucket thing, I thought this was recent but the Wikipedia says different:
"The challenge has been described online since 2001, & increased in popularity in 2007, peaking abruptly in January 2012 & falling off almost as sharply through the first half of that year, then tapering off almost to its previous level by 2014. By 2010, many people had posted videos of themselves attempting this challenge on YouTube & other social networking websites. At the peak, Twitter mentions reached nearly 70,000 per day."
People are weird. Also, the phrase "viral internet food challenge" is concerning.
One thing I don't know is if Blogger lets you post animated gifs. Maybe it does, I don't know. But I'm not going to post any. Instead, I'll point you to this page of animated gifs related to the cinnamon challenge. Minutes of fun for the entire family!
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